HOW TO RANK YOUR VIDEO? (SEO's Rank-Boosting Secret)

 HOW TO RANK YOUR VIDEO? (SEO's Rank-Boosting Secret)

 Video SEO's Rank-Boosting Secret - Closed Captions 

A popular dessert can help you improve your video SEO. Closed Captions are like the cherry on top of a hot fudge sundae. Your dessert is not complete without that finishing touch. You have your cake and ice cream, hot chocolate, melted fudge, and whatever other goodies you want to add, topped off nicely with a whipped cream flourish. While that concoction is enough to make for a tantalizing treat to your taste buds, something is lacking. When you pop that single maraschino cherry on top of the whipped cream, your hot fudge sundae says, "You complete me." 

Similarly, you can get everything right on your video, all the things the video SEO "gurus" tell you to do, and you are probably still missing a secret ingredient. You may optimize your title, description, video links, sound and video quality and cover all the usual SEO bases and proclaim yourself a video optimization expert. However, if you leave out the little-known and easy to add ingredient that makes your videos sexier to search engines, your video may be good, but not great. 

Not enough video marketers understand how important closed captions are for getting noticed by search engines like Google. 

Closed captions are blocks of text which appear at the bottom of the video that has been synchronized with the audio. Any spoken content, sound effects, animal noises, and other important sounds are translated into text and displayed at the appropriate time. If someone is deaf or the sound on a video is disabled for some reason, closed captions translate sound to text in real time. 

Obviously, this does some good for SEO by improving the number of people that can consume your video. Additionally, closed captions are that little extra something that can propel you up search engine rankings, since virtually nobody uses them. Google and YouTube have openly stated that closed captions function as an extra piece of data which can be indexed, and the more opportunities you give search engines to find your video content, the better. 

It doesn't matter if your video content appears on Vimeo, your website, YouTube, FaceBook, or somewhere else on the web. The addition of a closed caption boosts your video SEO. Since there is a good chance most of your competitors don't add closed captions to their videos, this gives you a leg up on your competition. While a hot fudge sundae without a cherry on top is certainly delicious and satisfying, it isn't complete. 

Accordingly, your videos are not performing as well as they can, and could benefit a great deal or at least a little bit with the addition of SEO-boosting, closed captions.