Some of the SEO Tips for Video Blogs and Vloggers

 SEO Tips for Video Blogs and Vloggers 

SEO stands for search engine optimization. The fact that you are reading this article means you probably already knew that. There is a good chance that you currently operate a video blog, or simply want some search engine optimization tips for the videos you are posting online, whether that be on your website, YouTube, Facebook or elsewhere.

 In either scenario, you can create better performing videos in the future and repair poor performers using the following video SEO tips. 

Embrace the "Under 70" Rule 

Even the best video in the world won't get clicked on as much as it should if it doesn't have a title. Your video title should encapsulate what your content is about, how it can benefit your viewers, and it should stop web surfers dead in their tracks and make them click. It should also be short. 

• Many search engines only display the first 70 characters of a video title. 
• Keep your video titles below 70 characters to appeal to potential viewers and search engines alike. 
• Use All You Are Given! 
• Wherever you market your video, you are probably going to be given a chance to write a description and may be able to provide a transcription as well. 
• Whenever you have a chance to provide text which accompanies a video, use all the characters that are available. For example, YouTube video descriptions can be up to 5,000 characters long. This gives you a generous 5,000 characters to describe your video, link to your web properties and social media accounts, and connect with your audience. 

Those 5,000 characters are viewed by search engines as extra information that tells them what your video is about. Don't waste this space. Max out your video description character count whenever you can to give your viewers more value, and to provide search engines with more data so they can effectively rank your video for the applicable search terms. 

Go HD 

Search Google or YouTube for just about any phrase and the videos that appear highest in the search results are often recorded in high definition (HD). Video search engines and universal search engines like Google strive to give their users the best possible experience, and when it comes to video, that means HD. 

Don't Forget the #Hashtag 

Twitter, Facebook and Google Plus all support the use of hashtags. It is easy enough to add a few hashtags to your video description to improve the odds of search engines and web surfers finding and viewing your content. 

Don't Go YouTube-Exclusive 

YouTube is a great place to put your videos. It is the second largest search engine in the world, and it is owned by the largest search engine in the world, Google. That means YouTube videos often rank on the first page of Google for their targeted keywords. Accordingly, you should probably be placing your videos on YouTube. Additionally, each video should have a dedicated page on your site, and add your videos to social media sites and other video sharing sites like Vimeo can additionally help you reach your business goals. 

Video SEO Rule #1 - Create Great Content

Search engines reward great content. Great video content gets clicks, views, comments, shares, likes and occasionally goes viral. While you certainly should be optimizing every one of your videos for search by using the above-listed tips, the first thing you should do is make a great video. When your content is of high value to your viewers, you impact your SEO efforts in the best way possible.

The 2 Words to Add to Your Video Title to Rank in Google's Universal Search Long before the Internet was conceived, print media was an affordable way to market goods and services. A business owner could advertise in newspapers or magazines, and business cards, brochures, and flyers were other printable marketing devices. Print media is still a viable way to build your business today. With you market online or off, and whatever 

media you choose for getting your message across, it was discovered back in the Internet-free days of marketing that subtle changes could make huge differences in sales and profits. 

Often, just changing one or two words in the title of a sales page or marketing message led to huge improvements in performance. 

Adding words like free, improved, limited, and new could turn a poor performing advertisement into a moneymaking profit producer. Marketers found they sometimes didn't need to spend all day creating an entirely new headline, they just needed to tweak their current title. For better video SEO and higher search result placement for your targeted keywords, including 2 little words in your video title can improve your clicks and views. 

The Magic of "How To" Video Titles 

Have you ever read a recipe, followed the instructions to the letter, and created a disaster of an end product that was barely edible? This could have happened for a number of reasons. The point is, text-based learning is not always the best way to get a message across. Some people learn better by watching than reading, and that is a very good thing for the video marketer.

While videos can be made for entertainment purposes only, a lot of times video marketers create content to instruct. These videos show how to do something, how to build something, how to follow a process or use a product correctly. These teaching types of videos perform extremely well when their titles begin with the words "how to." This is because people often begin their web searches with those words when they are looking for instruction. 

This is important to note for video optimization where search is concerned. Google uses a lot of factors to decide where a video should be placed in search engine results. How long people watch a video, that video's click-through rate, video quality, and other factors are taken into consideration. In the case of video titles that begin with the words "how to," videos on average often perform better for their target keywords on average than similar videos with different types of titles. 

This probably happens for a number of reasons. First and foremost though, "how to" titles sometimes match word for word what your prospect is entering into a search field. A video entitled "How to Get Better Video SEO Results" seems applicable and relevant to Google and other search engines when that is exactly what a searcher typed into a search box. Begin experimenting with "how to" titles in your video marketing efforts, and you may find this is a simple way to improve your search engine ranking.